100 recipes

The release of the recipe book was timed to coincide with the 14th anniversary of the Tabris retail chain. To create the book, we have involved 25 chefs of the best restaurants in Krasnodar. Each of the chefs shared recipes and cooking techniques for four dishes: appetizer, first and main course, dessert. The recipes include step by step instructions, photos of dishes and ingredients needed for their preparation. The entire project, from concept to the release of the book, was implemented in record time – just three months. The book 100 Recipes was distributed at brand stands in the Tabris supermarkets. The circulation of 60,000 copies was completely sold out in few days.

About the project

Published: since 2012

Volume: 220 pages

Circulation: 60,000 copies

About the client

Tabris is a chain of premium supermarkets in Krasnodar and Novorossiysk, attracting wealthy, discerning and demanding customers, who appreciate comfort and quality.

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