1М Money

Corporate publication of Pervomaiskiy bank. Due to the magazine the bank establishes a connection with the actual and potential customers, telling them about the intricacies of financial aspects of their lives. Each edition answers the question of how to use banking products to solve personal and business problems. The magazine helps customers of the bank to navigate in its services and understand the financial products. On the magazine pages the Pervomaiskiy customers share their experience of successful cooperation with the bank, while its top managers give useful recommendations.

About the project

Published: since 2011

Volume: 20 pages

Circulation: 50,000 copies

Periodicity: 2 issues per year

About the client

The Russian Pervomaiskiy bank has been working in the financial market for 25 years, this is one of the fastest growing banks in the Southern Federal District. The bank’s chain includes more than 90 additional and operational offices in Krasnodar, Rostov, Volgograd and Astrakhan regions, in May 2014 three new offices were opened in the Crimea. The bank’s development strategy suggests further growth of the regional coverage.
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