Business Car Style Magazine

Targetted at the customers of Business Car GC – fans of Japanese brands Toyota and Lexus. The magazine’s editorial board conducts test drives, “dissects” the most famous makes and evaluates new cars. The purpose of the issue is to show how the renowned Japanese quality is created and how the principles of Toyota are observed in the Business Car GC. Each issue contains information about new products, services and special Business Car Group Dealership offers , as well as the history of the Japanese corporate culture and the legendary samurai spirit of the Japanese businessmen, practical advice for car owners, stories about road trips, recommendations for traveling and tourism and interviews with celebrities.

About the project

Published: since 2011

Volume: from 118 pages

Circulation: 20,000 copies

Periodicity: 4 issues per year

About the client

The Business Car Group of Companies is Russia's largest dealer of Toyota and Lexus. The group comprises of 19 official dealerships in Moscow, Voronezh, Kursk, Orel, Krasnodar, Astrakhan, Kemerovo. The Business Car GC is the most dynamically developing structure among the Toyota Tsusho Corporation subsidiaries.
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