Business Car Booklet

The information booklet was created for the existing and potential corporate clients, of Business Car GC , of the owner of Russia’s largest chain of Toyota and Lexus car dealerships. The publication covers the history of the company in the domestic market and introduces customers and partners to its mission and values. The special project is aimed at increasing the loyalty and awareness of audience about the standards of work at Business Car, the company’s competitive advantages, achievements, scope of activities and customer-oriented policy. It is a tool for shaping the company’s reputation. The booklet reissued annually with updated company information in Russian and English.

About the project

Published: since 2012

Volume: from 28 pages

Circulation: 200 copies

Periodicity: 1 issue per year

About the client

The Business Car Group of companies is Russia's largest dealer of Toyota and Lexus. The group includes 19 official dealerships in Moscow and the regions. The group consists of Business Car Leasing and Toyota Tsusho Tekhnika, one of the Russian leaders in selling and servicing of specialized warehouse equipment and material handling equipment.
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