The Matter of Marubeni Equipment for tablets
Customers and partners of the Marubeni Auto and Construction Machinery are located in different regions of Russia, as well as in the CIS countries. To reduce the time for delivery of the magazine to the target audience, we released its interactive version. And if the printed magazine The Matter of Marubeni Equipment was distributed only by direct mail and through the company managers, its interactive version is available for all industry professionals. This way one application has solved two tasks: prompt delivery of information and maximum readership coverage. Just like in the printed magazine, the application has a catalog of Komatsu equipment, but with a possibility to visit to the manufacturer’s website for ordering.
About the project
Published: since 2013
Periodicity: 4 issues per year
About the client
Marubeni Auto and Construction Machinery is a subsidiary of Marubeni Corporation trading house, the official dealer of the legendary Japanese Komatsu brand. The company supplies special Komatsu equipment for utility, road and construction, mining, oil and gas companies in Russia. As a part of customer program development the company has opened logistic, rental, leasing, and Trade-In departments.