Dental Magazine app for tablets
The printed edition, distributed mainly by subscription, had several tasks: increase the subscriber base, cover the regions, to which it is difficult to deliver the magazine by mail, provide advertisers with new opportunities for communication with readers. These problems were solved by the release of the online version for tablets. Free subscription to the online version doubled the audience (over 70,000 downloads). Moreover, the new distribution channel covers the audience not only in Russia but also abroad. Partners of the magazine, in turn, actively take advantage of online advertising.
About the project
Published: since 2013
Periodicity: 12 issuer per year