The magazine was created for enthusiasts and admirers of «road» style in the broader sense – as a way of life and the perception of world. This is not a typical corporate magazine but rather a thematic entertainment publication. The Klyuchavto magazine communicates the philosophy of the eponymous chain of car dealerships and unites people who are fond of cars. On the pages of the magazine the editors and clients of Klyuchavto discuss concept cars, the latest trends in automotive fashion and Formula 1 events. Every issue features unusual reviews and test drives of the latest models, reports from social events and casual conversations with celebrities, about cars, naturally.

About the project

Published: since 2008

Circulation: 10,000 copies

Periodicity: 4 issues per year

Volume: 148 pages

About the client

KLYUCHAVTO is a chain of dealerships selling and servicing cars of 16 brands of passenger cars, 4 brands of lorries and 8 brands of two-wheeled motor vehicles. The chain consists of 39 dealerships located in seven Russian cities, in the SFD. The company’s primary priority is not the car, but the clients and relationships to them.

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