In order to successfully do its business with such big companies as Mercedes-Benz, Bentley or Lexus, Klyuchavto car holding needs to stay always ahead not only in constructing business processes but also in communicating with clients. That is why the car holding publishes both a printed and an interactive version of its infotainment issue. The mobile app provides easier access to the magazine materials and as a result expands the readership. In the mobile version you can find full texts of the articles, additional photos, videos and audios, interactive games. The app also contains a function to apply for test drives online.
ABOUT THE PROJECT
PUBLISHED SINCE: 2015
About the client
KLYUCHAVTO is a chain of dealerships selling and servicing cars of 16 brands of passenger cars, 4 brands of lorries and 8 brands of two-wheeled motor vehicles. The chain consists of 39 dealerships located in seven Russian cities, in the SFD. The company’s primary priority is not the car, but the clients and relationships to them.