Pro Shopping

Practical guide to the fashionable shopping in the chain of Mega shopping malls. This guide helps to navigate in the range of Mega shopping malls and make the right choices. This way the visitors of Mega shopping malls update their wardrobe without spending too much time and trouble. For renters of the shopping malls the magazine has become a platform for communication with customers and advertising new products. Distribution of the magazine not only in the Mega mall, but also across mailboxes attracts new visitors to the chain’s malls.On the magazine pages famous stylists and top models demonstrate sophisticated outfits and beautiful ways to combine items that can be found in shopping malls.

 

 

 

 

About the project

Published: since 2011

Volume: 36 pages

Circulation: 130,000 copies

Periodicity: 4 issues per year

About the client

Mega is a Russian chain of family shopping malls run by the IKEA Mos (trade and real estate) company in Russia. companies such as IKEA, Auchan, Leroy Merlin, M-Video, Media Markt, OBI, Stockmann, Kinostar are the key renters of Mega shopping mall spaces. In 2014 the number of shopping malls amounted to 14 in 11 cities of Russia
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